News EBay Initiative Promotes Electronics Recycling

More news from the strip, this time from PCWorld on eBay's drive to be green:

LAS VEGAS -- EBay brought together several technology industry heavyweights today in an initiative to promote recycling of old computers and other consumer electronics hardware. The move is also an attempt by the industry to preempt further electronic-waste legislation.

With Intel as its main ally, EBay's new Rethink Initiative seeks to bring together public and private organizations to promote recycling and reuse of old PCs and consumer electronics products, the online auctioneer said on Thursday.

"Together we are hoping to build awareness about alternative ways to dispose of computers and consumer electronics," EBay president and chief executive officer Meg Whitman said during a news conference announcing the initiative at the 2005 International Consumer Electronics Show here.

Apple Computer, Gateway, Hewlett-Packard, IBM, distributor Ingram Micro, United Parcel Service, and the United States Postal Service are part of the effort, as are the U.S. Environmental Protection Agency and the Silicon Valley Toxics Coalition, EBay said.

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