pre orders are going badley in the uk so far, there brand will not carry them this time. Cutting the hardware emulation apears to be some kind of hasty cost cutting mesure to cut the huge money drain the ps3 has turned out to be. All the other console manufacturers are making money per unit sold wheras sony has the most expensive and is making a loss. I think this is due to there choice of the cell chip which is not rearly suited for gaming, they would have been better going for a couple of higher clocked cores instead of a hundered slow ones as games currently aren't coaded to be so massivly paralel. I'm suprised that no one in sony saw this coming rearly as I certianly did. The company from it's PR seems to encorage arogance, so perhapse they failed to abandon the cell chip due to over confidence in how the public percives them as a company based on the performance of the previous consoles? (and thus the developers who would obidiantly learn to fully utalise 100 cores at huge expense, because of course the PS3 would be the most popular console ever!). right.