Except How would Facebook benefit from Oculus? How can Facebook bring Oculus to the masses without downgrading the technical specs so it's audience can use it and barely has a retail presence where anyone can try a Rift Headset? I mean being acquired by Apple would make more business sense (they'd be worse with the locked ecosystem but make more business sense as they have a retail presence that sells hardware and some can try it out) than the likes of Facebook. The only feasible way where Facebook could utilize it to make money back if they try to shove Facebook integration into it or have advertising in it unless this was all a ploy by Palmer and co to grab money and sooner or later and run for it. There's another thing that is hard to guarantee that Facebook will not force Oculus VR to integrate Facebook or at least make it optional when we just had last year Microsoft did a 180 with the Xbox One restrictions with online and used games. I'd also point out that Oculus Rift won't likely sell millions in months that it'd require being bought to fully bring it out to many as possible. I'm still open to it but if they integrate it with Facebook software, data mining or the like then I will not buy it.