I've written about this on my blog, but I thought I'd share the whole thing with the forum since I'm all pissed off and need people to read me vent. So, without further ado... PS: I couldn't be arsed to redo all the links in the post but they are all in the original article. *** FixCarbon (http://www.fixcarbon.com) is a search engine (a front in fact) run by Ask.com. It claims that 50% of the revenues produced will be donated to ‘carbon offsetting’. Its tagline reads: “The easiest way to reduce your Carbon footprint”. Wow, that’s amazing. Isn’t it? No, it’s pure unadulterated ********. Why’s that then? I'm glad you asked, but first... Disclaimer: I’m in fact a sceptic and claim no special knowledge but I do know ******** when I see it, and FixCarbon is covered in the stuff. Let’s get get something clear. You’re not going to do anything to prevent ‘climate change’ by sitting on your arse searching for porn on the Internet. It ain’t gonna happen, and anything or anyone who tells you otherwise is a liar. Worse still, those that believe in such things represent the worst of what is quickly becoming the most dangerous case of denial in history. Here’s are some snippets from the website’s ‘How It Works’ page: Well, in this slightly over familiar and simplistic writing style lets just take some random figure the marketing department came up with during their lunch break and imply that “every search” generates random amount of carbon offset, which equates to a rough amount of “real world” offset. So, presuming for a moment my daily commute to work was 50 miles and covered by car alone, I’d only have to search for "the ask.com marketing department are a bunch incestuous arsehats" around five or, at most, ten times and I would have successfully offset my whole entire commute for that day. Wow, that is amazing. This whole making **** up thing is real easy, and fun too. Win Win! “Holy, ****! It’s that easy! Wow, if we all use FixCarbon we’re be saving the earth in no time.” Note the typo, clearly lots of thought and preparation has gone into the creation of FixCarbon. Like, a whole lunchtime. Seriously, this whole thing is written like a script for Barney and Friends. “Here, have some morphine. It’ll make you feel better. Mmm, morphine….” Of course, if all this fluff wasn’t bad enough it has become abundantly clear that carbon offsetting and similar schemes are fundamentally flawed, and often criminally fraudulent. The Financial Times published a report which discovered “widespread instances of people and organisations buying worthless credits that do not yield any reductions in carbon emissions” and this report is hardly alone. Channel 4 news discovered similar issues, and the examples of corrupt and ineffective schemes are numerous. George Monboit summed things up rather nicely in a column for the Guardian, where he compared carbon offsetting to the 15th and 16th century practice selling of ‘indulgences’, where people would pay priests in return for redemption from sins they had, or were going to, commit. So, for example, you’d walk up to priest, tell them you were going to stab them in the face and they’d tell you it would cost you X amount of money to be forgiven for stabbing him the face - presuming he didn’t run away first. Finally, Monboit put things perfectly at the end of his article - which you can read here - when he said: The exact same must be applied to FixCarbon, which must rank as one of the most cynical pieces or Public Relations I’ve ever seen. If you must do something recycle more, car share or simply walk or use public transport but don’t, for goodness sake, think that by using a specific search engine you’ll become “carbon neutral”. It is a flagrant and cynical lie and everyone needs to know it.