News Gator sheds skin, renames itself

So you have a bad rep. You need to lay low for a while. So you get yourself a new identity! That's what the "spy-ware" purvayor previously known as Gator have done. This from CNet:

Gator, the controversial advertising software and e-wallet company, has changed its name to better reflect its business in behavioral marketing.

The Redwood City, Calif.-based company will provide more details Thursday of its decision to adopt a name that better reflects its other businesses. The name change to Claria, however, is already reflected on Gator’s Web site.

Shortly after its creation in 1998, the company began distributing a browser plug-in that millions of people use to automatically fill in Web forms and passwords. That business is supported through the sale of advertising, which is targeted to specific users by monitoring their behavior as they surf the Web.

Full story here

So just remember:

Claria == Gator == Not on my PC, thank you very much.

 

nice find, adware will prob be updating the prog as we speak