Man, EA are really doing their best to make me not want to buy this game out of principle. Don't get me wrong, I love most of what I've seen about the game so far (though I'm a little concerned it's just going to be 'another' BC2), but when publishers start pushing their own agendas onto games it really pisses me off. You've got Ubisoft with their batshit crazy DRM, Eidos with their region locking, and now EA trying to simultaneously take down Valve by pushing their Origin store and Activision by requiring the use of their COD Elite clone Battlelog. Neither of those things would be a problem if they were optional but no, they're forced on you. EA thinks they're only hurting Valve by removing their games from Steam, but they're also hurting their own customers. Steam happens to be the place I want to buy my games, so if I can't do that I may just not bother. I know EA has the right to publish their games wherever they want but when it's obviously a bid to take down a rival and push their own platform then it's not a good enough reason for limiting consumer choice over where they buy their games. /rant +1. Never thought I'd see the day when that happened.