No, XFX are not using the more expensive design. There is no dual heatpipes to be seen on the top of the cooler and no memory heatsinks either. There are parts (capacitors fo sure) missing, just like in the Gigabyte card. I can't understand where is the "more expensive", or "Premium Reference Design" (as TPU calls it) in the XFX model. They just put a different cooler, but are using the same cheap reference design. As far as I see, nobody is using the premium reference design by ATI. I fully agree with azrael-. The way the review is written makes you think that Gigabyte screw things up and you can get the premium design for the same amount of money from other manufacturers, but you actually can't. So if you gonna blame Gigabyte for the design, you should blame all the other ATI partners as well.