Piracy is killing the pc games market! How many times have you read this statement from a games developer or publisher? Piracy never in a million years killed off pc gaming. The fact that if I go and buy a PC game its totally valueless as soon as I've installed it because of DRM is why I am very very selective about titles. Now say I buy a game for my son's XBOX 360, I pay £40 and it turns out to be not very good, I put it back in the box take it back to the shop and get a decent proportion of that 40 pounds back, so I can afford to be a little less choosy in what I buy. IMO that's why a lot of people will download a PC game, 30, or 35 pounds and never ever a chance in hell of getting ANY of your cash back at all.