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News Google founders form new parent company, Alphabet

Discussion in 'Article Discussion' started by Gareth Halfacree, 11 Aug 2015.

  1. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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  2. Corky42

    Corky42 Where's walle?

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    I'm surprised this has hit the national news, unless I'm missing something isn't this little more than an accounting thing, maybe I'm just being dumb but I don't see the business they do changing just because they setup a parent company.
     
  3. megamale

    megamale Member

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    IMO this is significant for two reasons:
    - As a public company, we can now tell which of the businesses is making and/or losing money. So far everything was aggregated so there was a bit of guesswork from the investment community.
    - They can more easily defend against accusations of anti-competitive behaviour. Stuff like favouring it's own products in search results. There has been quite a bit of scrutiny on this lately, particularly from the European Commission.
     
  4. rollo

    rollo Well-Known Member

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    Have Major douts we will see any Alphabet products they will all be released under another name. BMW owns the .com website last I checked and Google can't even get a Twitter account in the name as that is taken.

    Confused why they would do this restructure and not have the .com website address.
     

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