In a case of handbags at dawn, the posh bag maker Louis Vuitton has successfully sued Searchzilla for trademark infringement - following in the wake of the Le Meridian hotel chain's successful day in court: Google has lost another trademark infringement fight in Europe, this time to luxury goods company Louis Vuitton. The Paris District Court has ruled that the search company's practice of selling advertising triggered by searches for trademarked brand names does infringe the Louis Vuitton trademark. It charged Google with trademark counterfeiting, unfair competition and misleading advertising and ordered the company to pay €200,000. More here. The fines are nothing to a giant Globocorp like the 'zilla - but it does raise the questions: How many more court cases before they stop the practice? And would the outcome of the court cases have been any different if they'd be held in another, much larger country?