News Google releases Brotli compression code

Major bandwidth savings ahead.
http://www.bit-tech.net/news/bits/2015/09/23/google-brotli/1

 

Yup, and they're decompressed on-the-fly by the recipient browser. It's already possible to do this in Apache and other web servers - with Apache you'd use content negotiation and MultiViews to serve up the pre-compressed content. Basically, this wouldn't really need any changes server-side: you could just install a Brotli binary and compress your static content automagically. It just needs browsers to support decompression.

 

Yup - or you could decompress 'em on the fly, I guess. Storage, though, is way cheaper than bandwidth. Remember that Google is an advertising firm: it creates one advert then serves that advert to a billion eyeballs. Doubling up the storage used by a 50KB advert in exchange for shaving 26 per cent off the bandwidth required by those billion impressions is a no-brainer - and makes the end-user happier, too, as the page loaded faster and they've used less battery and data allowance (both of which mean said end-user is now more likely to stay online and view even more adverts.)