Not wholly surprising given it was yet another 28nm year, and cards that can power 4K not cheap enough yet. This year should jump up again in the 2H with the new 14/16nm products and VR pushing upgrades. Can't think of a 'Crysis' game in a while that pushed people to upgrade though. The dropping TAM (total addressable market) is particularly bad for AMD though - who need as big market as possible AND to increase their share in order to regain solvency. A smaller TAM means they have to grab even more than ~33% for break-even.