There Macs are still pretty much the cheapest all in one pc on the market despite been so expensive last I checked there was only 2 competitor who did the same thing and that is Sony / Dell ( who charge similar prices for upgrades and its just as difficult to upgrade) Comparing a pc desktop unit with monitor to an All in one PC is hardly a fair comparison. Theres 2 All in one pcs that get good user reviews outside of Apples own they are made by Dell and Sony, The base price of both machines is £1099, Base price for the Apple machine is £1099.( £1033 with student discount) Dell does offer a Student discount scheme maybe someone can update with the prices on what it offers. Macbook pro laptop is as easy to upgrade as any laptop if you want memory or hard drives easy. Anything else is difficult and not really end user serviceable but that could be said for any laptop. Price wise the Base range Macbook pro Retina is cheaper than its competitors, Macbook Air since its for a uni has no real competition at the price its offered to students. Thats also what people are not taking into consideration in there price comparisons. Going on the Apple website is all well and good but unless you can access the student page you can not view the latest price discounts. They are one of the few tech companies to give student discounts. The new MacPro looks insane in truth if I had £13k spare or whatever they plan on charging it buy one.