Yikes ! The cheapest Ive seen on scan or overclockers for the newly announced 4870 x2 is £375 ($750). Our American friends can pay about $500 [Sapphire] (£250) Even if you take off the VAT (read UK stealth TAX) the cost is £320 ($640). There really is no excuse for it. Its just as bad across the whole range of GPU cards to be honest. Nvidia and ATI. Do we subsidise the rest of the world or something ? It should be illegal.