Hi all I am a Games Computing Student at the University of Lincoln, UK. I am doing my final year Dissertation; Does Advertising and product placement in computer games actually work as an effective tool for advertising a product? Does it interfere with the game-play? and you very much like it if you could give me a minute of your time to fill in a breif survey about In-Game advertising. In-games Advertising Survey Thank you Timothy Trant Please comment if you have any other views about In Game Advertising I dislike advertising and product placement when the advets do not follow the theme of the game.