News Intel ad campaign compares engineers to rock stars

http://www.bit-tech.net/news/hardware/2009/05/06/intel-reveals-sponsors-of-tomorrow-campaign/1

Intel reveals its new marketing campaign, called "Sponsors of Tomorrow", which will launch in the UK, US and Germany next Monday.

 

Bring back to the blue men!

 

"in which Intel engineers will be played by actors" So they are rock stars, but not actors
"Intel’s marketing director for the UK and Ireland, Gail Hall....................."move-society-forward-by-quantum-leaps company" can i haz hypenz.

 

Mmm, marketing spiel. Leaves a tasty feeling in the tummy.

 

Am I the only one that thinks it's amusing that marketing keeps saything things like this is a "quantum leap" in such and such. According to the dictionary "quantum" just means a measurable amount. With the definition relating to physics being "The smallest amount of a physical quantity that can exist independently, especially a discrete quantity of electromagnetic radiation."

So what they are saying is that we move-society-forward-by-the-smallest-amount-that-can-exist company.... right.

 

Well cebla, thats a pretty accurate picture of intel's recent developments. Remember, they use AMD's 64-bit instruction set and it took them years to figure out that putting the mem controller on die is probably a good idea.

 

LOL

By their definition, a quantum processor should be about the size of four football stadiums then?

 

What you are defining is only the term 'Quantum'. Quantum leap actually is the term used to define the jumping of an electron from one shell directly to another so it actually mean a very big jump from a low(energy) level to a high(energy) level directly without any intermediate steps.

So quantum leap is a big, direct jump to a high level.

But this is not practically true. Intel is always lagging behind in the technology that it possesses. It only has better market managing machines which gives the customer expression that intel is actually a better processor manufacturer. Although this may still be true in terms of performance the intel processors offer but not in terms of technology or features or overclocking capability.