I'm just amazed at the number of people that don't see the value of these CPU's. ASUS X299 motherboards, like the X99, and X79 motherboards that before offer tons of great features, worth the extra $100 dollars. Not everyone needs 10 cores, but adding a couple extra cores for a few dollars is smart decision. Add to that you get the extra single threaded performance of Intel's architectures. Fact is... Coffee Lake isn't available yet. If something happened to my 5930K machine tomorrow, I'd probably order an X299 motherboard and this CPU the very next day.