They have intel Ark website for all of their device specs. I don't think calling a line by the same sounding name is a particularly good idea. Yes its a different word, with a different meaning, but they are spoken the same and are spelled 66.6666666666666666666666666666666666̇% the same
Some of their architecture codenames have also been revealed Alchemist Battlemage Celestial Druid Bets on the 5th one being "Elf"?
Actually, its unlikely to have been trademarked for electronic devices and even if it was you could easily same this this is distinctly different to a fantacy race Trademark law gets funky As you could argue that there was prior use before Tolkein used it and you're not imitating his fantasy race
I'm gonna laugh so hard if Intel Arc - Hobbit Class cards appear now. edit : I'll laugh even harder if they're actually good !
If that wasn't bad enough, they seem to be abbreviating "architecture" to "arch"... pronounced as ark.