You and I are in agreement there. The ad is a bad idea, perhaps, but nothing worse than that. However, Intel can appease the people screaming 'racisim' and come out as the hero of the whole affair if they do punish the employee in question - turning bad PR into good faster than those sprinters can reach the other side of the office. It's been done before, and I suspect deliberately. Someone releases an offensive-but-funny viral ad that gains ten times the exposure it would have otherwise, the company vehemently renounces it (but still gets their name in the news), and everyone goes home happy. Sort of.