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Bits Interview: AMD on Game Development and DX11

Discussion in 'Article Discussion' started by Sifter3000, 6 Jan 2010.

  1. popcornuk1983

    popcornuk1983 Cake or Death?

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    I remember that one. Very detailed but still interesting.

    http://bit.ly/4rEqW5
     
  2. Horizon

    Horizon Dremel Worthy

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    Good Interview, and

    40 Comments and no one caught that caught that?
     
  3. Elton

    Elton Officially a Whisky Nerd

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    I did, but I decided to ignore it. :miffed:
     
  4. Star*Dagger

    Star*Dagger New Member

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    This is the best thing I have read in BT, since.... well ever. Less reviews more interviews and hardware focus.
     
  5. Nikols

    Nikols New Member

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    Excellent article, really enjoyed it.. The frankness of the responses were a joy to read as opposed to 99% of articles written about this generations gpu war on the net. One thing that was a bit annoying was the appearance of the nvidia way it's meant to be played logo advertisement... Tho it's probably part of their advertisement contract that wherever ati are mentioned the logo appears. Just looked sad and only serves to reinforce some of the points in the article, regardless well done!
     
  6. Guest-16

    Guest-16 Guest

    He does. Richard has previously done "Dating tips for geeks" on many press launches. It's always worth going for a laugh :)
     
  7. Sebbo

    Sebbo New Member

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    Think Matrox TripleHead2Go, but supported directly on the GPU
    http://en.wikipedia.org/wiki/Evergreen_(GPU_family)#Multi-display_technologies
    One of the best demos i've seen of it is with Hawx. Get the monitors on the side angled just right and the immersion is great

    ATI was going to be bringing out an "Eyefinity" edition 5870 that would power 6 screens from the single card... i'm still hanging for that one

    again, like pretty much everyone else who have commented, i really enjoyed this interview and was left wanting more
     
  8. alpaca

    alpaca llama eats dremel

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    yeah, didn't you ask for a bit-tech discount code?:p
     
  9. Kaldskryke

    Kaldskryke Lurker

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    I'm kinda cross-posting from another forum, but it's still about this article. Hope that's not a problem.

    I love it when Huddy takes jabs at nvidia. Honestly, I definitely agree with his perspective.

    However I wonder if AMD would say the same things if it were in a position of market dominance. NVIDIA might be playing dirty, but they have the market share to do that. They can push physx and other less-than-open standards because developers know there will still be enough nvidia hardware to make it worthwhile. If AMD tried to promote an AMD-only-ever feature, I think developers would be a lot more skeptical. So how much of AMD's stance on open standards is "because-we-care" and how much is "because-we-have-no-choice"? AMD is a struggling corporation, afterall. If playing a little dirty would help its bottom line I imagine it probably would.

    As for DX11... you could argue that it's an AMD-only feature right now and that developers would be "locking out" nvidia (at least for the next couple months) but keep in mind that code written for DX11 will run on DX10, just without dx11-specific features. This is not nearly as much of an issue as having to write two separate code-paths.
     
  10. Krayzie_B.o.n.e.

    Krayzie_B.o.n.e. New Member

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    WOW this guy is alright with me. For a person to stand up like a man and say "hey we messed up and take blame for that" gets my vote. I guess that's why I buy ATI for myself and my friends. (A few Sli builds as well)

    AMD/ ATi seem more in tuned to the needs and wants of Gamers and Developers than greedy shareholders who probably don't even play video games.

    Why does an executive at a Microchip company have "Blue Screen" issues? Doesn't sound right, like doctors getting sick.

    I have only blue screened twice and both times it was definitely caused by me re-engineering Windows.

    Anyway Can't wait for bulldozer, HD 6870 sounds sweet to me (HD 6890 even sweeter)
     
  11. Guest-16

    Guest-16 Guest

    ;)
     
  12. Skiddywinks

    Skiddywinks Member

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    What's to catch? I see the phrase used three times quite often. Hell, I even use it like that sometimes.
     
  13. Horizon

    Horizon Dremel Worthy

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    I was re-reading the article and had a curious thought what happened to the 58XX 2GB card with 6 mini-dp outputs? Will this be released before or as a response to Fermi?

    Just found it odd, and that no one said anything about it. I usually see two instances but not three for emphasis.
     
    Last edited: 8 Jan 2010
  14. ritaturk

    ritaturk New Member

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    interesting interview. Enjoyed his perspective, but have to agree with those here that say AMD could use deeper/more detailed messaging (not marketing!!) to convey their basic goodness. For sure Nvidia's TWIMTBP is more slogan and B.S. than marketing, but at least it's better than Intel's knee jerk response to graphics marketing with their Visual Adrenaline program. What is that anyway, a molecular compound will be shot thru thru our eyeballs every time we play on Intel HW??! pleeze... Rock on AMD !
     
  15. frontline

    frontline Punish Your Machine

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    I guess it is related to the 'rule of 3' http://en.wikipedia.org/wiki/Rule_of_three_(writing)

    " The rule of three in comedy also reflects a principle of pattern recognition because a set of three elements has the smallest number of elements that can establish and violate a pattern."

    It's quite common to use a similar turn of phrase to emphasise a point (in the UK at least). :)

    I agree that you can't blame the hardware vendors for trying to get an 'edge', what i would question is the developer's decision to go along with anything like this. Potentially alienating a third of your target market doesn't seem like the best way of selling your product?

    I would have purchased both Batman Arkham Asylum and Assassins Creed, but for what happened as a result of Nvidia's intervention (and subsequently decisions made by the developer in each case).

    Maybe the investment made by Nvidia on these titles justifies the lost sales, i don't know. I've purchased plenty of TWIMTBP titles in the past, but knew that they ran just as well (and bizarrely, sometimes better) on Ati cards. Surely this should be the norm, not the way they acted with Batman AA?
     
    Last edited: 9 Jan 2010
  16. knownballer

    knownballer New Member

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    Great interview. You know, I found it interesting that some very similar things were said about amd's cpu portion in another article a few years back. It took a while to find it but I finally got it. Thank God for google lol.

    http://www.tgdaily.com/hardware-opinion/33847-the-amd-barcelona-back-story

    I guess that it's a company trend to develop close relationships with their partners. Hopefully it's not just because of the position Amd is in as a company right now. Keep in mind that Amd has had their fair share of bureaucracy issues. I believe their former CEO Hector Ruiz was hired because he was a marketing leader. Maybe Scottiep was right and marketing led business leads to bad ethics.

    Heres another article too
    http://www.brightsideofnews.com/new...-ruiz-resignsousted-from-globalfoundries.aspx

    Hmmm. Maybe ati was a better fit after all....
     
  17. thehippoz

    thehippoz New Member

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    you guys asked the right questions

    let's hope the batman fiasco doesn't happen again :D fermi has always had spooge all over it's face imo
     
  18. rexfox2010

    rexfox2010 New Member

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    Biggest liar I know....

    [​IMG]
     
  19. Rocket_Knight64

    Rocket_Knight64 Member

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