Seriously? That first portion of the sentace is part of the problem. Companies sacrifice single player quality to HOPE for redeeming multi. My ideal this gen game would be higher than Half Life quality SP with the entertainment value MP of CoD (I don't enjoy CoD per se, but that's where the majority of the action is these days). While your review suggest KZ3s SP is fun, it's relying on it's MP to justify the price of admission. With DLC why wouldn't it be simple to make a quality SP game with a solid MP effort, but then rely on DLC to finance the MP?