Interesting spot i am in, technically i cant do it but will try. I need to do a world class level car promtion video for a desirable supercar. I can just about use movie maker lol I am thinking to do a aidio only with black with flashes of car in reflection Any one got any story board or tips for basicly doing a car advert, first will be a teaser Second video will be more full, i may comission a studio or sonething. Ideas?
I have no idea what makes a good video. But I hope what I do say makes enough sense to help. I think your teaser idea is good. I assume you have watched car adverts and aren't winging it. If you haven't yet go watch as many as you can for an our. You'll find the styles vary. Whether it be comical, direct, highlighting a unique selling point or completely arbitrary like a perfume advert. Once you've done that for a while look at adverts for other products that someone with the kind of money to buy your supercar would buy. Look at the adverts for stuff here http://howtospendit.ft.com/gift-guide/ Now that you've generated ideas from the other stuff you can watch supercar adverts (if any exist, never seen one before). This way you hopefully don't fall into the trap of copying it. I hope this non-creative layman ideas helped. EDIT: OT: Looking at that FT Guide to 'How to spend it' and am thinking to myself how silly some of those prices are. £1,995 for a 24 piece toolset made from pear wood.
List the brand values and create mind maps with them. If you're lucky the escalating narrative will write itself....don't limit your criteria to "this looks cool" without first considering if it compliment's the brand. You don't sell Mercedes precision with Ferrari passion.
hi i just found this maybe some snippets can be put together to do something like it https://vimeo.com/109424053 or this https://vimeo.com/121985734
Quick question: is this for a professional project, a school assignment, or something you're doing for fun? You said that you need to make a "world class level" promotional video, but with little other information you're going to get a dozen ideas of varying quality that may completely miss the mark. In advertising and marketing, you never start with the creative part. Doing so carries the very real possibility of spending time and money on a wonderfully creative promotion that doesn't appeal to the intended customer (or completely fails to achieve the established promotional goal). So, before you accumulate a bunch of ideas, we need to know the intended audience and/or the desired goal (e.g. increase brand awareness among Hispanics between age 18-30, increase market penetration in northern England, increase sales of X product by 15% in the children's age bracket). Once you know the desired outcome, you can do market research to figure out the right audience and how to appeal to that audience. Only after you have all that figured out should you start thinking about the creative part of the production. This is how virtually all world class advertising is done. If this is something you're doing for work and the sum of your skill and technical capability is "just about use Movie Maker," then I highly recommend contacting an actual ad agency and production company to help you out. Otherwise the end product is going to look like it was done by an amateur.
