I think you missed the boat entirely. I agree with Joe. And your disgreeing arguement is ammo enough to support the point Joe was making. It's hypocritical to think the same kids who could get ahold of an M rated game won't get into an R-Rated movie. You can't draw your arguement at "quite possibly be". They aren't plain and simple. You don't see GTA IV or God of War marketed to the children do you? Unless images of ingame play are enough to warrent the wow factor a child will get out of the commercial as advertisement to them specifically, I'm sure Matt Daemon's leaping through a window from the rooftop in the Bourne Ultimatum's trailer has the same effect on a youngster.