News McDonald's 1 Billion Song Promotion... A Go?

Discussion in 'Article Discussion' started by GreatOldOne, 21 Nov 2003.

  1. GreatOldOne

    GreatOldOne Wannabe Martian

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    So, it maybe that you do want MP3's with that burger. From Mac Rumours:

    Starting at 38 minutes into the webcast, Mr. Bandier speaks of EMI's performance over this past year, and goes on to discuss the growth of legal music download services such as Apple's iTunes. On future performance, he notes:

    "... but there is real potential for the future especially when PepsiCola makes a commitment to giveaway up to 100 million downloads and Mcdonald's commits to 1 billion in download giveaways as part of a promotional campaign."

    The New York Post first reported that McDonald's was close to announcing a 1 billion iTunes song giveaway. While McDonald's had no deal to announce at the time, we subsequently received confirmation that the deal was in the works.


    That's all there is to the report, but here's a link anyway as the story has links to previous related articles.
     
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