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News Microsoft announces Playable Ads for Windows 10 developers

Discussion in 'Article Discussion' started by Gareth Halfacree, 13 Mar 2017.

  1. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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  2. Corky42

    Corky42 Where's walle?

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    It seems odd for Microsoft to cal them playable ads, what with some people seeing Windows 10 as more of an add platform than an OS, these playable adds seem more like a try before you buy sort of thing than adverts.
     
  3. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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    'Cos they're trying to sell them to developers, not users. "Hey, if you put your software on the Windows Store people can now try it before they download it," Microsoft is saying. "Can Steam do that? Huh? Can it? LOVE US. LOVE THE WINDOWS STORE. WE COMMAND YOU TO LOVE US!"
     
  4. Corky42

    Corky42 Where's walle?

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    Maybe if they brought back a sweaty Ballmer they could get the develops to love them. :D
     
  5. Mr_Mistoffelees

    Mr_Mistoffelees The Lunatic on the Grass.

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    Another little push toward Linux. One of these days I'll make the jump.
     
  6. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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    It's mentioned in this article, opening paragraph just below the lede: 'That Microsoft's latest operating system, Windows 10, is rather more ad-laden than its predecessors is an undeniable fact: from tiles on the Start Menu which gently 'recommend' software from the Windows Store to the company's recent decision to place OneDrive storage adverts into the Windows Explorer file manager, Windows 10 is eager to sell you things - and now Microsoft thinks it has a way for those taking advantage of these advertising features to boost their conversion rate by allowing users to try software before even downloading it.' (My emphasis.)
     

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