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News Microsoft sued over Bing trademark

Discussion in 'Article Discussion' started by CardJoe, 21 Dec 2009.

  1. CardJoe

    CardJoe Freelance Journalist

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  2. MaverickWill

    MaverickWill Dirty CPC Mackem

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    Well, Microsoft Bing is a search engine.

    Other Bing is an (for want of a better expression) art company. They're not web designers. They're designers, who happen to have a website.

    This is a publicity thing, I reckon, and if Microsoft decide to counter-sue, it could be curtains...
     
  3. huddy

    huddy New Member

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    The producers of Friends are also thinking of suing for using the surname of one of their characters.

    The owners of Bing Crosby's estate are also considering their position on the matter.
     
  4. alpaca

    alpaca llama eats dremel

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    i think it's a 'sue the guy with the most media attention' case
     
  5. DarkLord7854

    DarkLord7854 New Member

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    I hope they do, teach em a lesson.
     
  6. mclean007

    mclean007 Officious Bystander

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    I think it's a well calculated exercise in hitching a cheap ride on Microsoft's marketing bandwagon - for a few thousand bucks in legal fees, these guys are getting their name out there in a big way, so much so that their site was the victim of "an unholy Slashdotting". Smart, opportunistic move. I'd be shocked if they don't drop this the minute the media furore dies down and MS responds, as is customary, by burying the little guy under a mountain of paperwork so large that the fees would cripple it before it even got to trial. I'm sure MS has a whole division of its legal army dedicated to taking care of irritations such as this.
     
  7. lacuna

    lacuna Member

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    Reminds me of Bill Gates' appearance in The Simpsons: "Buy him out boys"
     
  8. Xir

    Xir Well-Known Member

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    ...on a similar account Gmail isn't called Gmail in Germany ;)
    (There's an existing company in the mail business that's been using Gmail a lot longer)
     
  9. RichCreedy

    RichCreedy Hey What Who

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    they should have bought bing.com, and any other form of bing.??? domain names if they wanted sole use, it's another lets join the 'sue microsoft' gang.
     
  10. TobyKing1982

    TobyKing1982 Member

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    With the financial muscle Microsoft have that bing software designers seem to have been given very bad legal advice!!
     
  11. 2bdetermine

    2bdetermine New Member

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    Money pretty much was the motive. Since the whole world slave to money.
     
  12. LordPyrinc

    LordPyrinc Legomaniac

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    If the company suing was simply named Bing without any other words in the company name I could see a lawsuit, but one word? Come on. This is a frivolous lawsuit and perhaps a publicity stunt. Never had heard of the company until now.
     
  13. delriogw

    delriogw New Member

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    in fairness - judging by their website, the company are called Bing! and the Information Design is an addition to the name to explain what they do.. their site is named only bing and their icon at the top of the site (whilst pathetically basic) is simply Bing!.

    pre microsofts search site, any search for bing would probably bring up their site. (if one could somehow ignore crosby and friends of course)
     
  14. pullmyfoot

    pullmyfoot superbacon

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    thats the point
     
  15. rickysio

    rickysio N900 | HJE900

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    Rename Bing to Bong, and profit.
     
  16. sub routine

    sub routine Archie Gemel

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    spot the difference competiton:-



    bing

    bing information design!
     
  17. RichCreedy

    RichCreedy Hey What Who

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    i still ask why didnt they buy bing.com instead of just bing.biz
     
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