If ATI fealt it was necessary you could see their cards discounted tomorrow. Discounting to retailers for current stock can be done in a number of ways, from rebates to bigger discounts on future orders, free stock sent based on numerous sales metrics. They'll have a fairly sizable team working on it right now, analysing the impact the new 460 models could have on the market, with several plans to choose from depending on availability. If there's only going to few tens of thousands of cards available worldwide for the next 6 to 8 weeks ATI may not feel the need to change anything too soon. Maybe a small price redection in the next 5 to 14 days, to encourage any consumers that 'have to have' a new gpu now and can't find a 460 in stock not to wait, then as stock levels improve on the 460s ATI will get more aggressive. They could also come out all guns blazing and drop the prices very steeply straight away and cut off the supply of the 'price/performance on nothing else matters' buyer to nvidia. The next few weeks will be very interesting to say the least. Will this also push ATI into releasing more info on their refresh sooner?