I don't think I've fallen for any uninformed gossip, I'm purely pointing out that AMD's naming scheme is more confusing than Nvidia's present scheme. The 580 is faster than the 480, the 6870 is not faster than the 5870 fact when the numbering scheme would suggest it was, if they had named it 6850 then there wouldn't have been an issue. Therefore more confusing, architectural changes or not. I don't buy cards because of there numbers I buy for proven results and comparisons such as are provided by the good peops of cpc and bit-tech. Anyway I'm not gonna get into some pointless arguement about naming schemes so I'll duck out now.