Fair enough if you don't agree on the rebranding and power consumption, I don't think anyone has hard facts so we're all just stating our opinion. But at least in terms of architecture, is there really a need for NV to release a new product? PC enthusiasts always complain about the lack of longevity in their hardware, or state that there's no such thing as "futureproof" in PCs. Yet, instead of being happy that a graphics card (of all things) has lasted this long with minor changes and still remains competitive in every aspect, everyone complains about not having a new product. That's kinda hypocritical, right? But that's how it is with "enthusiasts" isn't it? For some people hardware isn't an instrument to achieve a purpose, but the purpose it's self. Personally, I'm sick of drooling over chips and PCBs. They've just switched fabrication process so these aren't overstock chips, these are brand new ones. What happened to "if it ain't broke, don't fix it"?