Christ get off the high horse and read the posts for a change. I haven't compared anything with future yet to be released products. It was the other ATi fanboys claimimg ATi will still be "ALL CONQUERING!" after Fermi is released. Yes you are right, the current crop of cards do not go far enough. DX11? whose going to immediately benefit from that? DX10 has only just got to grips with the community. Making money? AMD made money last year due to Intel paying them off. Without it, they made losses! Review scores? That just proves my point that the new 5xxx is just a very small step away from the 4xxx series. If you purchased a high end 4xxx last year, are you going to spend all that money again on a high end 5xxx this year? Obviously no. As to the Â£110 GTX260, Aria had them running for a while but popularity obviously took over and they sold that batch out. Be quicker next time. Just because YOU own one, doesn't make it the greatest.