You sir, must realise how it is that your company makes profit and why people would hate that (not necessarily you). While you may not be part of the problem, but it is a fact suggested by this article and indeed forum posts that people are no longer prepared to buy over priced and sometimes over adequate goods. People want a fair deal, I think it is sad that when a companies profit dips they can blame "deal driven consumers"... o sorry I thought, like you said on the tv that you gave us good deals? No of course you dont, ripping people off is how you make your money! You will forgive us if we "tar" you, but cancer like this shouldn't be part of our streets.