Well lets see... Consoles have a larger market, they cost less, easier to operate, and are far more visible. Pc's on the other hand, cost an arm and a leg to play games on, crash, have system requirements to meet, are much more difficult, and are not as visible. Then you have trojans, virii, adware, etc... When was the last time you saw a commercial for a PC only game? When was the last console only game? For the average person, consoles are just easier and of course FAR cheaper.. Broken down... Xbox - $300 Games $60 Keeping system up to date over the next 3 years - $0 At the end of 3 years, you buy the next console. Pc Homebuilt budget gamer - $800 (yeah right) Keeping system up to date over the next 3 years - $500 Alternative: High end gaming system that lasts 3 years - $2000 (?) Games $50 At the end of 3 years you have to spend how much to keep going? How many of those games are even worth $50 much less $60? Worse you still have internet charges, and possibly monthly game fees (W.O.W.). As far as ID goes, sorry, but if you think piracy hurt Doom3, how about looking into gameplay, and replayability. I tried it once, saw how repetetive it was right away, and went back to my RTS and BF1 and 2 games. Oh and W.O.W. was just so flawless on launch. By the way, graphics alone do not make a good game. Proof of this is Nintendo. One of the best racing games of all times is the Mario racing series. What is hurting PC game sales is the pc industry itself, bad press, and the game companies not getting a clue. ID seems about as up on things as the MPAA and RIAA. Piracy? Give me a break. That is just an easy cop-out. It is what you tell the press and investors when you messed up or your maket is failing. Piracy has been around since the beggining of the computer. Why is it only now such a huge problem? Because they need an explanation for why they are doing so poorly in sales. It is like dropping the race card when trouble starts.