Intel hasn't had to drop prices on the 7600K/7700K because they are already cheaper than the 1700/1800 and can compete on the gaming front... But when a 6c/12t CPU that clocks to 4Ghz, does close the gap in games and outperforms Intel equivalents considerably in threaded applications gets launched for ~£250? That's when they are going to have to react. I can probably get 2/3's of the price of a 1600X if I sell my 6700 now, that could drop to half if Intel take £50 off the RRP for the 6700K/7700K. That difference isn't a deal-breaker, but it certainly makes the deal sweeter!