Valley Industrial Assocation I think. http://www.via.org/ seens similar in logo, could just be coincidence. <A88>
lol maybe you are referring to the .dat extension? If so its just short for data according to spiffy computer book. Kinda like .bmp being bitmap files
ASDA = Associated Dairies TESCO is an amalgamation of the two names T E Stockwell and Sir Jack COhen. B&Q also initials of founders.
Here's what you can find while browsing randomly on Wikipedia in the early hours of the morning. A big list of the etymologies of loads of company's names: http://en.wikipedia.org/wiki/List_of_company_name_etymologies
The thing is, that I currently work for DHL Airways and we get tons of parcels here, with the name VIA on them and then underneath these three letters the line "Very Innovative Architecture". But I can't decifer if it actually belongs to VIA Tech. as there is no actual logo on the parcels and I can never get a hold of one of them to see the origin, as they're always in customs transition and therefor off hands... Cheers Fred