This year was the first time I have been offered the jab by my doctors (I moved house and Dr's surgery), took it without a second though. I would imagine giving everyone the flu jab is cheaper than dealing with only a few older people being really ill. My employer offered it free, I took the Dr's offer it was amazingly convenient and low risk (compared to a hour round trip, sitting in the office waiting to get stabbed, having to touch stuff and sign in ect). My Dr's gave you a time (I had 11.24am, my wife 11.25am) you turned up at a converted shop in the local shopping center at that time, saw a nurse who checked I wasn't allergic to eggs, stabbed me and I left. Took me longer to take my fleece off, than any other part of the process. Overall a very easy process.