Discussion in 'Article Discussion' started by Da Dego, 24 Feb 2007.
Is there not a value to these shows for the media hype and consumer excitement they generate? It seems to me that a consumer who ges and sees the latest toys in person is more likley to by one that someone who reads about it in a review. Granted you can reach more people for less money with the reviews, but still. THere is also the value of getting your press release presented as a news item. Without that it's just advertising and nobody pays much attention to those. I agree with you that the show market is evolving, but that's not necessarily the same as dying out.
Speaking as one of the uninvited guest that you scorn, I would say your opinion is yours and are able to have it but it is not reality outside of a few points such as the events are to large and the lack of quality individuals manning many of the booths. Other than those two points what you are describing is not at all what is going on, what is actually happening is that there are way to many companies sharing the same market. When this happens the larger companies need more and more space to differentiate themselves because they know their would be little chance to be found in a needle in a haystack scenario.
As far as the little guy company goes that you claim to represent 9 out of 10 times they are not showing up to get the attention of the buyers or just fans, they attend with one purpose in mind, catch the eye of one of the larger companies then be gobbled up for big bucks, this is a much quicker way to get rich then having to actually build and ship product.
As we see the stock market demands every once in a while, consolidation is needed in the electronics computer business to thin out the heard, so there are less not more companies competing in the same market showing off the same wares with a slightly different paint jobs. Also the shows need new writers to attend that are not as jaded as yourself to bring a fresh viewpoint to their reporting of the show. Someone that can differentiate between an overly saturated market and the ever changing product scene and come back with a product report and not a gripe against the show themselves.
I've never been to one, but I'd love to go to one one day. But I'm just an end user, perhaps with a bit of journalistic twist. I was really sad to read that article.
I think the main problem is these shows are moving away from being trade shows and are just becoming shows. This may be the end of an era, but it is the beginning of a new era. Think about it, I can go to the Philly Auto show or i can go to the SEMA trade show. Almost every product has shows for the public and trade shows, some shows may die, others will take their place.
I guess the other nail in the coffin is that everybody conducts business via the Internet these days. Before the internet had reached the level of saturation it has now; even before it really existed as a business tool, trade shows were the only real way of getting your wares out there short of employing an army of traveling salesmen. So the shows got momentum, and have continued up till now, long after their actual usefulness has been diluted. But the real business is being conducted through email marketing, press releases and web sites. Besides, the product lifecycles are so short these days, is it actually worth it to spend a metric sh*tload of cash on a booth to plug a product that will be out of date in 6 months?
The difference with the internet is it's impersonal. Before, you'd speak to the seller, have a chat, swap business cards. Then maybe at a later date make an order, and form a business relationship. If they've got a new business venture, maybe grab a cup of coffee at lunch to talk about it.
But with the internet, it's just 'here are my products' and you click the buy button, you receive them, if you like them you buy more, you get an email about the new products. I don't know, one of the problems with the internet is too much of it means people don't have an excuse for interpersonal contact anymore, which imo is important.
Just gone off on one there a bit, haven't I?
It's certainly a shame to see this happen. I always had interest in going to one of the shows (especially back when I was writing some reviews myself) but never managed to get out there. Business relations really aren't at all the same just over the internet (or even over the phone) compared to face-to-face, so it really sucks to see shows die off when they can be so potentially valuable to those in the industry.
wow, that was a mind-opening read...
its all a bit doom and gloom isn't it? surely one of the main factors behind this demise, if it does exist, is the very technology its there to promote.
back in the day, if there ever was one, this 'era' that is now over i guess, business would have been conducted at these events, but now? Business isn't conducted here, sounds like its there not for the industry, but actually FOR the press - to give them somethign to chew on adn divert their attention away from the deals that go on in the background regardless of how many people attend.
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