News Toyota-F1 Clinch Intel Sponsorship

Discussion in 'Article Discussion' started by GreatOldOne, 16 Jan 2004.

  1. GreatOldOne

    GreatOldOne Wannabe Martian

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    Does this mean that we'll here the bloody annoying intel jingle every time a Toyota comes into the pits? This from ITV-F1:

    Toyota have agreed a sponsorship deal with computer chip giant, the Intel Corporation.

    The team announced on Thursday that they had come to a basic agreement that involves the two companies collaborating on technical and marketing matters.

    Intel’s Intanium 2 processor logo will appear on the Toyota TF104 while the team’s computing infrastructure will be overhauled.


    More here

    Even worse - it could be everytime someone mentions the team on the commentry:

    James Allen: "Is that Toyota with Intel Inside(tm)" [pause] bing bong bing bang "Sounding a little ill, Martin?"
    Martin Brundle: "No, that was the BAR.... No wait, it was a Toyota with Intel Inside(tm)" [pause] bing bong bing bang "it's just GPF'd outside the commentry box!"

    :D
     
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