this is a horrible analogy. Many people only use one or use an all-in-one program (Trillian, Pidgin, Digsby, etc.) If I actually had to install 3 different programs for MSN, AIM, GT - I would only use one and the others would be irrelevant. You see this with Facebook. Myspace died off because people didnt want 2 things that do the same thing. There is one reason why Origin is good. It will either force competition for features or pricing with Steam (and Steam has a big headstart) or it will just solidify Steam as the predominant digital distribution monolith since even EA couldn't compete. EA better have a good encore to BF3 or its going nowhere.