News FTC investigating Google's AdMob deal

http://www.bit-tech.net/news/bits/2010/03/12/ftc-investigating-google-admob-deal/1

The US Federal Trade Commission is asking for declarations following complaints that Google's purchase of mobile advertising company AdMob would stifle competition.

 

For my 2 cents worth (or 1000 ad impressions, whichever is cheapest), the FTC would be foolish to consider this a monopoly...

Aside from the obvious semantic problems with calling a company a monopoly when it has a 21% market share... or asking competing companies A & B if company C has a monopoly in their market...

As long as Google continues to block adult sites and adult advertising, there will always be space in the market for other advertisers. Perhaps (and only perhaps) Google could be considered to have a monopoly on "Family Friendly" advertising... but by that logic, surely Mercedes has a monopoly on the C class?