News AMD ditches Fusion branding

Fusion out, HSA in.

http://www.bit-tech.net/news/hardware/2012/01/19/amd-ditches-fusion-branding/1

 

'Heterogeneous Systems Architecture, rolls off the tongue...

 

snappy

 

Wonder how much of this BS marketing spend didn't go into chip development? Looks like this is the sign AMD only gives a toss about graphics cards now.

 

Well over the last few years its the only place they have been able to compete.

So makes sense to focus on it

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Digging a hole, digging a hole..

I hope someone with good intentions and deep pockets buys AMD. can't really think of a candidate who would give a **** about the consumer market off-hand..

 

" as it looks to gain more traction in professional environments."

Looks like AMD are trying to increase their role in servers, no idea if they are any good ATM.

 

Because everyone knows AMD's big problem is branding, and not sub-standard products.

 

Bulldozer - It's like going into a showroom to buy a Ferrari and walking out with a red Skoda, then wondering why it's not as fast

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Was that Sarcasm?!

 

The money they must waste on re-branding things like this.. I would have thought they had bigger priority's than what something is called.

 

Fusion was a marketing lie anyway. There were many years marketing/amd fanboy talk of how it was going to change computing in new and revolutionary ways, how it would so different to what intel could produce. It turned out to be just a cpu with embedded gpu, exactly the same as intel have and used to do exactly the same things as cpu's with separate gpu's have done for years.

 

Next they'll bring back the ATI brand....

 

New from AMD! The ATI Athlon XP All-In-Wonder!

 

That's where they are currently in the roadmap, yes.

First integrating Radeon GPUs into mobo chipsets with "Sideport" GDDR3 to boost graphics performance over GMA solutions from Intel an nVidia.

Second integrating Radeon GPUs into the CPU die.

Third will be an integration of the CPU and GPU cores into a "Heterogeneous" processor which can handle the tasks of a CPU and a GPU with equal ease and efficiency.

That's the plan anyway. I don't see them making the final leap as that's a compelte architectural overhaul and I don't see how they can make it x86 compatible whilst retaining the current level of GPU power current GPUs have. A dream to far, IMHO.

And really? AMD doing an effective x86 architectural overhaul? They can't even do that right without trying to integrate other functions. How can they get it so wrong? Are their head honchos having to pay protection to Intel mob goons and keep their performance sub par to stop their family getting killed?

One would think so the amount of epic fails they've had since the glory days of Thunderbird vs Willamette.

 

Thats such....a...... HOMOGENOUS....IDEA..............

 

How long can AMD continue making sub standard CPUs before they run out of money? Or are their GPUs keeping them afloat?

 

I take this as a bad sign - new architecture sucks, so let's have marketing shuffle some deck chairs. FFS, AMD, ignore your stupid branding, get back into the lab and get us some decent processors already!

 

So before a brand even really gets a chance to take off, they bin it? There were rumours a few weeks ago (maybe months, I can't remember) that AMD were going to pull out of the high end home CPU market and focus on server and low power/fusion area's, the fact they are using a word like "Heterogeneous" (which let's face it, wont mean ANYTHING to joe public) adds some fuel to that fire.

 

AMD is on a bad road here. If they are not careful they will make themselves as irrelevant as VIA.
Perhaps they go the other way now, and integrate cpu onto gpu pci-e cards... LOL.