I own a 24" iMac and a self built gaming PC (Q9550 @ 3.6Ghz / 260 Graphics Card / 4GB mem) Two very different computers. The speed of my iMac is 3.06Ghz... and it doesnt matter in the slightest. I love that iMac. Its quiet (silent), and has the best screen on any computer Ive used. OSX is just perfect compared to Vista (in my opinion). The only reason I have the PC is for gaming, which it performs very well at. The thing to remember about people who buy these macs.... PRICE is not their primary concern. (It wasnt for me). I wanted something stylish, usable without any of the windows headaches (I sound like that Lauren woman from Laptop Hunters!), and silent with a great screen. I could have bought/made a PC, but to be honest.. why bother when Apple does such a great job. Same with their laptops... their new 13" macbook pro stomps on PC laptops for both style / power / and now price. Also I paid less than £1200 for my iMac 24" ... not the crazy new prices (about £1600). The previous top end models are almost as good as massively cheaper now, thanks to Apple hiking the price of the new models. I liked the article though and remember reading about it in the Custom PC magazine a while back.