Dennis Publishing, please realize that you will only decreasing ad revenue if you insist that Bit-tech should feature IntelliTXT, as apposed to increasing it which one is to assume is your desired goal. However unlikely that goal appears to be considering your suggested feature. Now if anything, dear Dennis Publishing you have an excellent opportunity to open up a dialog between yourself and the reader/users of Bit-tech, use this opportunity to find a middle ground where both parties (users and advertisers) are satisfied with the outcome. Maybe even use this newly acquired knowledge to alter your other technology related websites as well. I am quite certain that those users would appreciate it equally much. Personally I would not mind advertising between paragraphs. Or to make myself clearer here's an example. Paragraph Paragraph Paragraph Advertise Image of Product Advertise Paragraph Paragraph ... You get the point. But this is merely my personal opinion, to reach the previously mentioned middle ground I think You should consider other alternatives/other people's opinions as well.