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News AMD's Herkelman claims Navi price drop an anti-Nvidia bait-and-switch

Discussion in 'Article Discussion' started by bit-tech, 16 Jul 2019.

  1. bit-tech

    bit-tech Supreme Overlord Lover of bit-tech Administrator

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    bit-tech, 16 Jul 2019
    #1
  2. Wakka

    Wakka Yo, eat this, ya?

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    I said the same thing. Thought it was fairly obvious, too...
     
    Wakka, 16 Jul 2019
    #2
    Gareth Halfacree and adidan like this.
  3. edzieba

    edzieba Virtual Realist

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    Two scenarios:

    a) AMD were caught unawares with SUPER perf/price, and cut prices at the last minute to be more competitive.

    b) AMD deliberately sandbagged to keep the SUPER card launch prices artificially high. All Herkelman's waffle about die sizes and margins is meaningless if Nvidia had the margin available to drop launch prices to match Navi, and if they did not then the song and dance about 'jebaiting' would be wasted effort anyway (and actively detrimental to AMD in the run up to launch).

    With AIBs by all appearances being caught flat-footed by Navi pricing, scenario A seems like the one to bet on.
     
    edzieba, 16 Jul 2019
    #3
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