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News AMD targets tablets with 2W Mullins parts

Discussion in 'Article Discussion' started by Gareth Halfacree, 14 Nov 2013.

  1. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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  2. PCBuilderSven

    PCBuilderSven New Member

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    AMD joining the SDP bandwagon as well? What was wrong with TDP? To be honest a very low SDP isn't as impressive as a quite low TDP would be. The use of SDP suggests their hiding something.
     
  3. GuilleAcoustic

    GuilleAcoustic Ook ? Ook !

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    It's so confusing. I remember when they where using "PR rating", where and Athlon64 3500+ was in fact running at 2200MHz (instead of the supposed clock rating).

    I think the SDP makes sense when you buy a ready to use solution, but when you have to choose the case, cooler and PSU yourself, this can be really misleading.
     
  4. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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    In this instance, they're talking about system-on-chip (SoC) products - so they'll be appearing exclusively in OEM/ODM products.
     
  5. GuilleAcoustic

    GuilleAcoustic Ook ? Ook !

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    Am I the only "silly" person to design computers using SOC (on QSeven module) ?.... Well probably :D
     
  6. Mageoftheyear

    Mageoftheyear New Member

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    Whoever comes up with the project names for AMD, please, for the love of god - STOP.
     
  7. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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    But you're still not buying the SoC - you're buying the CoM (Computer on Module) that has an SoC attached. (That said, you *can* buy individual SoCs and design your own product if you really want: Olimex will happily sell you a single SoC from the range it uses to build the OLinuXino products, allowing you to take their open hardware designs and customise your own product. That's the exception rather than the rule, though, and as far as I'm aware not an option in the x86 world where SoC orders are in trays of 1,000 minimum.)
     
  8. GuilleAcoustic

    GuilleAcoustic Ook ? Ook !

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    You can buy a COM using SOC, in the form of Qseven / COM-Express / XTX and plug them to a carrier board. Congatec, SECO and other make x86 and ARM version ... you still need the power supply, heatsink and case ... but I know, they are not intended for consumer computer at the first time, this is development / prototyping board. I just found it was too cool to not use it :D.
     
  9. rollo

    rollo Well-Known Member

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    Even if 2 watt is accurate, Who will buy it, Nvidia has made a decent chip with its tegra 4 stuff but its not been picked up by anybody.

    Apple and Samsung ( the only 2 players with the cash to use something like this or the nvidia socs ) Both design and use there own chips.

    Personally think its way to late to be getting into the mobile / tablet sector when the major players are already established and your left fighting for scraps at the low end.

    Look at Intels struggles a company with alot more budget to be throwing around, They have yet to convince anybody to take there chips in the quantities thats required. Theres even rumours that they will start selling there spare capacity to the likes of Apple.
     
  10. Harlequin

    Harlequin Well-Known Member

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    oh look its a rollo post flaming AMD...


    Intel are not a player in this market - they are a wannabe , and getting in late? doubt it - AMD started making the move out of X86 a few years ago , notice AM is offering ARM - next will be 64bit ARM...

    you`ll start to see AMD offering ARM to desktop soon enough
     
  11. dyzophoria

    dyzophoria Member

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    I think the ARM license was for the security coprocessor, could be wrong though,lol
     
  12. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

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    I rather think it has. The Tegra 4 can be found in: Microsoft Surface 2, HP SlateBook x2, ZTE N988S, Mad Catz Project Mojo, Asus Transformer Pad Infinity (2013 model), Toshiba AT10-A, Vizio 10" tablet, Wexler.Terra 7, Wexler.Terra 10, Acer TA272HUL AIO, HP Slate 21 AIO, Xiaomi Phone 3, Nuvola NP-1, XOLO Play Tegra Note and Nvidia's own Nvidia Shield and Nvidia Tegra Note 7. (Thanks, Wikipedia.)

    Ignoring your mistake at the start, as evidenced by the above list of design wins, Samsung actually uses more third-party chips than its own. The majority of its low-end designs are based on third-party processors, and even at the high end it splits them 50:50 with Exynos. Take the flagship Galaxy S4, for example. Sure, you can buy it with an Exynos processor - as long as you don't live here in the UK, North America, Europe or a bunch of other countries that aren't Korea where it's only available with a Qualcomm Snapdragon 600 chip in it. The Note 3? Same story: the Exynos version is only available as a 3G model; if you want LTE, you're getting a handset with a Qualcomm Snapdragon 800. This isn't a new move, either. The Galaxy S3? Samsung Exynos or Qualcomm Snapdragon, depending on country of purchase. Galaxy S2? Samsung Exynos, Qualcomm Snapdragon, Texas Instruments OMAP4 or Broadcom BC28155 depending on the particular model you picked up. Hell, the Galaxy Tab 10.1 had an Nvidia Tegra 2 in it!

    All of these facts are readily available, if you would care to do a little research before posting. I highly recommend it.
    Intel has a foundry business, and makes chips - including ARM chips - for several fabless companies. Those aren't rumours: they're facts which Intel makes no attempt to hide. It even bragged about it a couple of earnings calls ago, in fact.
    In this case, yes - but AMD has several ARM-based chips waiting in the wings. There's the server-centric Opteron, announced 2012 ahead of a 2014 launch, and the Hierofalcon which is designed for embedded network appliances, again due to launch in 2014. Desktop ARM parts have been rumoured, but not yet confirmed.
     
    Last edited: 14 Nov 2013
  13. azazel1024

    azazel1024 New Member

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    I would be very interested to see the actual chip power consumption and performance. It seems like some of the numbers AMD is comparing is SDP to older chips TDP (For example, Kabini is a 25w TDP chip, not SDP, but the article mentions matching its 25W...but with SDP at much higher performance).

    AMD is going to need all the gains they can get and then some if they want to really break in to the market. Intel doesn't have much mobile market share, but their share is still probably 50x larger in mobile than AMD (tablet and phone I mean. If you factor in laptops its probably only 10 or 20 to 1).

    Bay Trail isn't the bees knees, but it is already performing roughly at the same level as Kabini in multithreaded stuff and about 65-80% as well in single threaded stuff...that is with around abouts 1/4th the power consumption. I haven't see any comparisons to Temash, but just based on relative clock rates (since the arch is the same), at a guess Baytrail has at least twice the performance of Temash and 50% less or so of the power consumption.

    So AMDs latest foray would be, for a tablet chip, still not as fast and probably not as low power. Maybe better graphics. Cherry Trail coming out by next summer though moves Bay Trail to 14nm and the GPU is going to get a 50% increase in EUs as well as going to Gen 9 Intel graphics from Gen 7 in Bay Trail...so Intel might be doubling or more graphics performance with Cherry Trail, possibly driving down power consumption further and maybe increasing CPU performance too.
     

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