This is the part with which I disagree: you're basically saying that 'a significant proportion' of the populace (or at least the subset of the populace which buys Pro Evolution FIFA) is literally so stupid that they will continually buy whatever the TV tells them to buy regardless of whether or not they enjoy it. You've boiled down the population into, basically, the plot of They Live: messages tell us to buy things, and we do exactly what they say without question. I, on the other hand, have a slightly more optimistic view of the UK population. That, or I'm a stronger believer in the power of cognitive dissonance. I don't think there is any way that someone stupid enough to see an advert for Pro Evolution FIFA 2027 boasting "now with 2% rounder ball" and then thinking to themselves "well, every Pro Evolution FIFA I've bought over the last decade has been warmed over shite, but this time it'll be different" would be able to draw a different conclusion if they had free, early access to the game. Especially if they were still seeing the adverts. They'll do exactly what they do now: go "wow, this is so much better than Pro Evolution FIFA 2026, you can really tell the ball is rounder, take my money" even if the only thing that's changed is the number on the title screen. See also: any given oogy-boogy audiophile product the purchasers of which insist creates a "night and day" improvement in audio quality despite such an improvement being against the laws of physics. (The Tice Audio Clock was my particular favourite, but I'll give special mention to audio-grade power cables, SATA cables, and gold-plated optical cables. Seriously. Gold-plated optical cables. There isn't even an electrical connection, you bleedin' idiots.) The reason we have so many Battlefield of Duty and Pro Evolution FIFA games is that people enjoy 'em. Offering them for free on a trial basis (which is what you argue you're achieving by pirating things) won't make those people suddenly enjoy 'em less (but without an enforcement mechanism, such as a time limit, it will mean that some of those people won't bother buying the game "'cos why should I pay when I've already got the game, innit?") But we have a choice. If something has been misleadingly sold, you can get a full refund. It's The Law. Even beyond statutory rights, many companies offer additional rights: if I get half-way through a sandwich from Asda and discover it tastes like arse, I can get my money back. Piracy, though, is not a substitute for consumer rights. I'm going to assume you're telling the truth about your habits and that you adhere to your own personal moral code scrupulously: you only pirate stuff to try it out, and if you enjoy it you'll pay for it (even for single-use stuff, like a film: if you enjoyed a pirated film, you'll pay for a digital download and not bother downloading it or buy a physical Blu-ray and leave it in its shrink-wrap until such a time as you fancy watching it again). Trouble is, not everyone is that moral. If we say that try-before-you-buy is a justification for piracy, it opens the doors for people to simply not bother with the 'buy' portion of that agreement. That's not fair to the content creators, especially given that there are consumer rights that would allow for refunds or other redress in the case of consumer dissatisfaction with a product. EDIT: Basically, for games, we need to bring back shareware. Bosh, problem solved. Somebody get Apogee on the phone, willya?