it's safe to say i am newly obsessed with these things. http://www.justhungry.com/moffles try them try them now. they're also good with, well, er, anything. the actual moffle itself is pretty flavourless, it just provides a chewy, crispy awesome thing to put flavour on. chili, cheese and spring onion is a winning combo. as is just a single moffle with strawberry jam. moffles. the only reason to own a waffle maker.
cheers for the heads up. i got my pack of mochi cakes from the japan center in picadilly, which has surprisingly reasonable pricing for a place smack bang in the middle of london. however i do need to find myself a more convenient source of japanese cuisine stuffs.