Sounds like he's really arguing semantics, but is his suggestion really that bad? All sorts of people bitch and moan about lack of demos and he goes and says he wants to make the first hour of all of his games free and people complain even more. I think it sounds like a pretty nice idea. Play the first bit of the game for free, get a feel for it, get the story set up a bit. Then, once you've played through you get the option to simply keep on playing. Look at the success of free trials in MMOs: if you don't like it you stop playing, if you do you pretty seamlessly keep on playing without interruption. Also requires less effort to produce because it's an existing part of the game. Thinking back to CoD4's demo I can see why Molyneux would feel a demo will simply sate a gamer's desire rather than entice them. In the CoD4 demo you start out on a random mission with no background information and no attachment to the story, get some fun shooting things around for a bit, then helicopters come save the day and it's concluded. You've already covered 75% of the game gameplay wise so there's not much new to get by buying it, and it does very little to make an appealing story. I doubt I'd have even bought the game if it had any sort of competition (it was a much needed replacement for CS:S in my life). Steam free weekends are also pretty sweet. I like that they're usually for multiplayer coverage.