NVIDIA Reveals One Of The Largest Generational Performance Leaps In Company History

Discussion in 'Industry News' started by Tim S, 21 Feb 2008.

  1. Tim S

    Tim S New Member

    Joined:
    8 Nov 2001
    Posts:
    18,879
    Likes Received:
    76
    SANTA CLARA, CA—FEBRUARY 21, 2008—NVIDIA Corporation, the world leader in visual computing technologies, has unveiled the first graphics processing unit (GPU) in its next-generation GeForce 9 Series that may offer the largest single-generation performance jump in the company’s history. Introduced today, the NVIDIA GeForce 9600 GT delivers up to 116%i more performance than its predecessor.

    “After going to all the GeForce LANs and seeing the rigs that gamers play on, we wanted to kick off the GeForce 9 with the perfect GPU for gamers.” said Ujesh Desai, general manager of GeForce desktop GPUs at NVIDIA. “The first product to be introduced in the GeForce 9 family gives gamers the horsepower to play cutting-edge DirectX 10 games at a price they will love and can afford.”

    A point has been reached in PC gaming where the graphics horsepower requirements to play popular games such as Call of Duty 4and Unreal Tournament 3 at high resolutions such as 1900x1200 and above with high-image-quality features enabled has outpaced a lot of the installed hardware. Until now, graphics processors capable of delivering playable frame rates at those stressful settings have cost upwards of €250. With the GeForce 9600 GT GPU, immersive gaming with incredible graphics is now within the reach and budget of PC gamers.

    “NVIDIA continues to innovate in hardware technology so that game enthusiasts and consumers can fully experience the incredible graphics offerings in Microsoft’s operating systems, including Windows Vista,” said Kevin Unangst, senior global director of Games for Windows, Microsoft. “The new 9600 GT GPU further extends NVIDIA’s ability to deliver improved DirectX 10 performance on Windows Vista at an affordable price point, so that anyone and everyone can have an amazing gaming experience.”

    The new GeForce 9600 GT shows an improved performance-per-watt ratio compared to its predecessor as well as improved compression efficiency. In addition to 64 stream processors—each individually clocked at a blazing-fast 1625 MHz—and a 256-bit memory interface running at 900 MHz, the GeForce 9600 GT is designed for the new PCIe 2.0 bus standard and features backwards compatibility with the original PCIe standard.

    The GeForce 9600 GT also improves high-definition video playback on the everyday PCs by leveraging NVIDIA PureVideo HD technology, to deliver high-quality playback of HD DVD and Blu-ray movies. The new programmable video-processing engine takes on all of the high definition H.264 video decoding, freeing the CPU to perform other tasks while significantly reducing power consumption, heat, and noise. Spectacular picture clarity and vibrant colour is achieved with advanced video processing technology.

    GeForce 9600 GT-based graphics cards are available now from leading add-in card manufacturers, retailers, and system builders. For information on where to buy GeForce 9600 GT products, please visit http://www.nvidia.co.uk/wheretobuy.

    About NVIDIA
    NVIDIA Corporation (Nasdaq: NVDA) is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.co.uk.
     
  2. The_Beast

    The_Beast I like wood ಠ_ಠ

    Joined:
    21 Apr 2007
    Posts:
    7,379
    Likes Received:
    164
    WOW 116%

    that's tits
     
  3. Gravemind123

    Gravemind123 avatar not found

    Joined:
    26 Aug 2006
    Posts:
    1,780
    Likes Received:
    0
    Mostly because the 8600s sucked hard.
     
  4. Tim S

    Tim S New Member

    Joined:
    8 Nov 2001
    Posts:
    18,879
    Likes Received:
    76
    Aye, nothing much to shout about. A bit like Intel saying they're going to increase integrated graphics performance by a factor of 10 in three years... 10x next-to-nothing = not-quite-next-to-nothing ;)
     
  5. Gravemind123

    Gravemind123 avatar not found

    Joined:
    26 Aug 2006
    Posts:
    1,780
    Likes Received:
    0
    At least 6x sucky midrange seems to equal good midrange, nearing the lower high end range performance this time. I love all this 8800GT/GS and 9600GT vs. HD 3850/70 competition, drives prices down and performance up.
     
  6. cpemma

    cpemma Ecky thump

    Joined:
    27 Nov 2001
    Posts:
    12,328
    Likes Received:
    55
    Maybe they can try sorting out nvlddmkm.sys so it stops breaking my Vista. :sigh:
     
  7. chrisb2e9

    chrisb2e9 Dont do that...

    Joined:
    18 Jun 2007
    Posts:
    4,048
    Likes Received:
    41
    switch back to winxp.
     
  8. WhiskeyAlpha

    WhiskeyAlpha New Member

    Joined:
    5 May 2006
    Posts:
    838
    Likes Received:
    4
    Ah, you gotta love a quitter ;)
     
  9. cpemma

    cpemma Ecky thump

    Joined:
    27 Nov 2001
    Posts:
    12,328
    Likes Received:
    55
    Nah, I just repeat the mantra
    "It could be worse, it could be Linux".
     

Share This Page