Not really a cost issue, it just does not offer enough over the 1080 about 15% on the one I have for double the asking price. Only those with money to burn would consider that a good deal. If SLI worked 2 1080s would be a lot faster for around the same money. If it performed 75% faster my 1080 would be on the forum sell page and I would have brought one straight away. I don't think Vega will be magically cheaper and part of me also wonders if it will be faster. Enough it's completely irelivent as its at least 4 months away and most likely 6-8months. My guess Little vega will perform around the 1080 and cost maybe £30 to £50 less which is still a £600 average price gpu for custom cards. Big Vega could even beat the Titan on price if the rumours of it having double everything compared to little vega are true. Nvidia is enjoying it's free time why not milk the crap out of us. It's still sold out already even at £1099. Sad times for high end PC users, Inte wants £1500 for a CPU and Nvidia wants £1100 for a gpu PC world mag reviewed a PC with 2 and the CPU cost like crazy cash.