By being a 'Gold' member from registering my gfx card on their website. Apparently I get 5hrs of proper gameplay free with the code, and will then need to subscribe. Probably not the best week to start playing, as I'm in the middle of my A2 exams, but oh well. Does anyone else play APB? I didn't know it was released yet. And I've never played a pay-to-play game before, only Guild Wars. Edit: EA are handing out the same deal (free keys for 5hrs before July) here.